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<title>HIP Advertising</title>
<description>The latest news from HIP Advertising in Springfield, Illinois.</description>
<link>http://hipadvertising.com/</link>

<item>
<title>White Papers</title>
<description>Clients look to HIP to research, write, and distribute white papers seamlessly and timely, reaching the target audience while a window of opportunity is open.</description>
<link>http://hipadvertising.com/articles/012209.html</link>
</item>

<item>
<title>HIP Advertising Launches New Web Site</title>
<description>HIP Advertising, a central Illinois marketing communications firm, has launched their new Web site at www.hipadvertising.com.</description>
<link>http://hipadvertising.com/articles/061008.html</link>
</item>

<item>
<title>Getting Value Out of Tradeshows</title>
<description>When thought out, a trade show can be beneficial to your marketing program. </description>
<link>http://hipadvertising.com/articles/051608.html</link>
</item>

<item>
<title>Get Personal to Get Good Advertising</title>
<description>Before advertising can be effective, you as a client must allow an environment for tactics to flourish. How do you become a memorable Plop, plop, fizz, fizz, oh what a relief it is ... or a Just do it client?</description>
<link>http://hipadvertising.com/articles/101707.html</link>
</item>

<item>
<title>Hatching The Big Idea</title>
<description>Creative excellence is very important, even in this age of strategic market planning.</description>
<link>http://hipadvertising.com/articles/081707.html</link>
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